KUALA LUMPUR, 3 SEPTEMBER 2026 - The Malaysian Association of Tour and Travel Agents (MATTA) is gearing up for the return of its 59th National MATTA Fair, taking place from 4-6 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
As Malaysia’s Largest Consumer Travel Fair, the three-day event will serve as a one-stop platform for travellers to discover destinations, explore holiday packages, compare offers and connect with travel agencies, tourism organisations, hotels, resorts, theme parks and other travel providers.
Continuing its tradition of bringing together an extensive range of travel opportunities under one roof, MATTA Fair September 2026 will occupy 40,820 square metres across 10 exhibition halls, featuring 2,054 booths from 306 participating organisations. This includes 176 tour and travel agencies, 16 National Tourism Organisations (NTOs), 12 State Tourism Organisations (STOs), 59 hotels and resorts, nine theme parks, one airline and 32 other travel-related services.
Representatives from NTOs will showcase a diverse range of international destinations at the Fair, including China, Japan, Korea, Indonesia, India, Taiwan, Türkiye and Uzbekistan, among others. Taiwan will take centre stage as the Fair’s International Favourite Destination, offering visitors an opportunity to discover its diverse attractions, experiences and travel offerings.
The MATTA Fair continues to offer visitors more reasons to participate and enjoy the Fair, with many exciting contests campaigns lined up. Visitors can look forward to the:
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Buyers’ Contest: The fan favourite MATTA Fair Buyers’ Contest returns with RM150,000 worth of prizes, giving visitors the chance to win exciting travel rewards when they make qualifying purchases at the Fair. Visitors who spend a minimum of RM100 in a single receipt at any participating booth can take part.
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Ride & Reels Contest: This contest invites visitors to capture and share their MATTA Fair journey while travelling on the free shuttle service. Participants can share their short videos on Instagram, TikTok or Facebook for a chance to win exciting photography gadgets.
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Spin & Win: This activation gives visitors a chance to win exclusive MATTA Fair merchandise when they spend a minimum of RM500 in a single receipt at any participating exhibitor in Hall 5, Level 2 (International Hall). Participants can bring their receipt to the Level 2 Contest Counter and spin the prize wheel during the designated sessions.
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Explore & Win: Making its debut at MATTA Fair, the campaign supports Tourism Malaysia’s efforts to encourage domestic travel, with visitors who purchase domestic holiday packages at the Fair standing a chance to win exciting prizes, including Honda Dash motorcycles, domestic holiday packages and a selection of gadgets.
“Visitors can expect a lot more at MATTA Fair this September. There will be a wide range of domestic and international destinations to explore, with travel options to suit different travel needs, plus contests, activities, and entertainment. Most importantly, visitors will have the opportunity to meet our MATTA members directly and speak with experienced travel professionals from licensed MATTA member agencies as they plan their next holiday. We want everyone who comes to MATTA Fair to leave inspired by new destinations and ideas, and with confidence in their travel plans,” said Nigel Wong, President of MATTA.
As a strategic partner of the Visit Malaysia 2026–2027 initiative, MATTA plays a key role in encouraging Malaysians to discover diverse destinations and experiences, while MATTA Fair September 2026 will further inspire exploration within the country, continuing to place Malaysia as a preferred destination for international travellers.
The three-day Fair goes beyond travel deals and contests, with exciting stage performances and surprise appearances by local artists, adding to the lively and festive atmosphere.
The 59th edition of the Fair is endorsed by the Ministry of Tourism, Arts and Culture, Malaysia (MOTAC), with RHB Bank as the Official Bank Partner and Malaysia Aviation Group (MAG) as the Official Airline Partner and Premier Sponsor. These partnerships play an integral role in supporting the successful organisation of the Fair.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm, Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC.
Additionally, parking facilities are available at the South Entrance basement in MITEC, MATRADE open parking, MITI basement, The MET Corporate Tower, MET Galleria, Courts Complex KL open parking and Hyatt Regency basement parking.
For the latest updates, visit mattafair.org.my or follow MATTA Fair on Instagram, TikTok and Facebook @mattafair.official, and X @matta_fair.