Kuala Lumpur, 23 November 2017: The Malaysian Association of Tour and Travel Agents (MATTA) achieved another significant milestone with the signing of Memorandum of Understanding with The National ICT Association of Malaysia (PIKOM) for a collaborative partnership on the framework for cooperation between both parties.
The signing of Memorandum of Understanding between MATTA and PIKOM was completed by MATTA President, Datuk Tan Kok Liang and PIKOM Chairman, Chin Chee Seong held at Connexions Conference & Event Centre, Kuala Lumpur today.
The Memorandum of Understanding includes development for cooperation and partnerships between both parties in order to promote the travel and tourism industry and the ICT industry in Malaysia through networking, marketing and promotion activities. MATTA will be exploring collaboration on digital platforms to promote local tourism while introducing support expertise for the benefit of both MATTA Members and PIKOM Members.
MATTA President said, “With the rapid growth of tech-savvy generation, a strategy that focuses digital at the centre of operations will become essential for businesses. It is important for travel and tour agencies to adapt and implement technology solutions to remain competitive.”
“With the signing of this Memorandum of Understanding, we will be able to accelerate the implementation of technology solutions to endeavour in creating more business opportunities and better business conditions for MATTA Members, contributing towards the growth of Malaysia travel and tourism industry,” Tan added.
MATTA is looking forward in facilitating its Members with technology solutions to use and compete in the market while promoting local tourism through digital platforms for the benefit of the Malaysia industry.
DATUK TAN KOK LIANG
Term 2017 - 2019