KUALA LUMPUR, 25 AUGUST 2025 – The Malaysian Association of Tour and Travel Agents is pleased to announce that the Malaysia Aviation Group (MAG) is once again named as the Official Airline Partner and Premier Sponsor for the 57th National MATTA Fair, 5-7 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
MAG, a long-standing and valued Premier Sponsor of the MATTA Fair, MAG will reimagine its 72 booths into a futuristic travel showcase, bringing to life its vision of becoming one of the top 10 global airlines by 2030. Visitors can expect an interactive and immersive experience, spotlighting the airline’s AI-driven technology, future-forward products, and digital innovations that will redefine the way Malaysians travel at the dedicated MAG Arena.
This partnership between MATTA and MAG represents more than a meeting of two industry pioneers; it is a powerful alignment of mutual principles and a commitment to reshaping the future of travel in Malaysia and beyond. It symbolises more than a collaboration; the two organisations aim to inspire travellers to dream bigger, explore further, and embrace more meaningful travel experiences.
“Travel is about connection of places and of the people itself. With the support of MAG, we have a partner that understands the importance of safeguarding these connections for now and the future generations,” said Nigel Wong, President of MATTA.
As the custodian of Malaysia Airlines, the nation’s flagship carrier, MAG has embraced leadership in exploring sustainable aviation fuels, implementing operational efficiencies, and striving for reduced carbon emissions, which aligns seamlessly with MATTA’s vision for a tourism industry that places equal value on environmental stewardship and customer experience. Together, MATTA and MAG seek to inspire Malaysians to not only explore the world, but to do so responsibly with a deeper appreciation of cultural heritage, and a renewed respect for nature’s balance.
The MAG Arena, located at the International Hall, Level 3, will feature interactive product showcases, exclusive giveaways and welcome Manchester United Legends and well-known sports personalities from both global and local arenas. Fans will have the chance to meet their heroes up close, adding a unique star power to the travel fair experience. All bookings at the Fair will be eligible for instant redemption of gifts.
In celebration of this partnership, MAG will also be the premier sponsor of the crowd favourite – MATTA Fair’s Buyers’ Contest – offering visitors the chance to win the journey of a lifetime. The Grand Prize is a round-trip Business Class ticket from Kuala Lumpur to Paris, while runners-up will enjoy equally enviable adventures with a round-trip Business Class ticket from Kuala Lumpur to Narita and a round-trip Economy Class ticket from Kuala Lumpur to Auckland, and many more prizes to be won by lucky customers.
Dersenish Aresandiran, Chief Commercial Officer of Airlines from MAG, said, “We are honoured to continue our role as the Official Airline Partner and Premier Sponsor for MATTA Fair 2025. Visitors can expect an elevated experience this MATTA Fair. We are not only bringing exclusive deals but also sharing our vision for the future — a digital, AI-powered, and premium airline experience that reflects our ambition to be among the world’s top 10 carriers by 2030. Through Malaysia Airlines, Firefly, MASwings, Amal, and our other subsidiaries, we connect people and places seamlessly, offering travellers 3 both the richness of Malaysia and the opportunities of the wider world. We look forward to welcoming visitors to MATTA Fair with our signature Malaysian Hospitality, while supporting Visit Malaysia 2026 and inspiring people to explore, connect, and experience Malaysia.”
MATTA and MAG are set to redefine the MATTA Fair-going experience by offering not just great travel deals, but also the promise of journeys that are as inspiring as they are responsible. This collaboration sends a clear message: the future of travel is one where unforgettable adventure go hand in hand with sustainability and innovation.
To ensure a smooth visitor experience, MATTA Fair offers free admission and is open from 10 am to 9 pm from Friday to Sunday. Visitors are encouraged to take advantage of the complimentary shuttle services from KL Sentral and Sunway Putra Mall to MITEC. For those driving, parking facilities are available at the South Entrance basement in MITEC, MITI basement, MATRADE open parking and The MET basement.
For the latest updates, visit mattafair.org.my or follow us on Facebook, X and TikTok, @mattafair.official and Telegram @MATTA_Fair.