Focus on Muslim tourists to boost industry

Kuala Lumpur: Bumiputera travel agents should take advantage of the increase in the number of Muslim travellers to woo more tourists to Malaysia and help to boost the country's economy.

This could be done by having the Malaysiam Association of Tour and Travel Agents (MATTA) helps its bumiputra members to penetrate the Muslim travel market, said Azri Abdul Razak, Chairman of MATTA's 2nd B2B (business-to-business) Islamic Halal Tour campaign.

He said this could be done by further developing Muslim-friendly travel packages that should included halal food, accomodation and facilities for prayers.