KUALA LUMPUR, 18 JUNE 2026 – The Malaysian Association of Tour and Travel Agents (MATTA) announces the return of its MATTA Muslim Friendly Travel Fair (MFTF), taking place on 4 & 5 July 2026 at the World Trade Centre, Kuala Lumpur (WTC KL).
The Muslim-friendly tourism segment continues to grow as a significant driver of worldwide demand. It is shaped by consumers seeking safer and more reliable travel experiences. Taking over the Muslim-Friendly sector, the Association aims to drive this niche segment by allowing members to promote their products and offerings focused on destinations that cater to Islamic principles, ensuring easy access to halal food, prayer facilities and modesty.
This year, MATTA elevates the second edition by featuring 123 exhibitors from 57 participating organisations, occupying a vast area of 2,700sqm, taking the MFTF to the next level.
Speaking in conjunction with the Fair, Deputy Organising Chairman of the MFTF 2026, Dr. Fazil Khan, noted that while demand for Muslim-friendly travel products continues to rise across both inbound and outbound markets, inconsistencies in verification processes and operational standards remain a primary industry concern.
“Without consistent benchmarks, consumers are left to navigate a wide range of offerings, some of which may fall short of expected standards. This creates uncertainty for loyal customers and uneven conditions for legitimate operators who comply with regulations and invest in proper service delivery. Building trust in the Muslim-friendly segment, or in tourism generally, ultimately comes down to regulation, education, and industry responsibility. We have established a strong platform that helps consumers understand the value of choosing licensed and verified operators, while raising its standards collectively,” he said.
The MFTF complements this by promoting greater alignment within the industry as a whole. It also reinforces Malaysia’s position as a recognised leader in Muslim-friendly tourism development, while highlighting the need for continuous improvement to meet evolving global expectations.
Nevertheless, Muslim Friendly isn’t just a halal way of travel, it is a modest lifestyle that people of all ages, race and religion can enjoy.
MATTA acknowledges the invaluable support of its sponsors and partners:
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Islamic Tourism Centre as Strategic Partner
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Macao Tourism Government Office (MGTO) as a Sponsor
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RHB Bank Berhad as the Exclusive Platinum Sponsor
MFTF is open to the public from 10am to 9pm on Saturday and Sunday, 4-5 July 2026. Visitors are encouraged to use public transport to reduce carbon emissions and support sustainable travel. On-site parking will also be available.
For latest updates, follow us on Instagram, X and TikTok (@matta_mftf) and the official Facebook Page (MATTA Muslim Friendly Travel Fair).