KUALA LUMPUR, 4 APRIL 2026 – The Malaysian Association of Tour and Travel Agents (MATTA) today signed a Memorandum of Understanding (MOU) with PMJ AI Sdn Bhd, the developer of the MyTravelKaki platform, during the MATTA Fair April 2026.
This strategic collaboration reflects MATTA’s continued commitment to advancing digitalisation in the tourism industry by enhancing the visibility, accessibility, and online booking potential of travel packages offered by its members.
Through this partnership, both parties will explore the development of a digital booking ecosystem, including a mobile application to support seamless promotion and booking of travel products. The initiative also aims to strengthen digital marketing capabilities and encourage greater technology adoption among MATTA members.
Speaking at the signing ceremony, MATTA President, Nigel Wong, said this collaboration underscores MATTA’s commitment to innovation and to helping its members adapt to an increasingly digital travel landscape. By working with MyTravelKaki, MATTA aims to enhance the way travel products are marketed and distributed, while improving accessibility for consumers through integrated digital platforms.
Justin Tang, Chief Technology Officer expressed enthusiasm for the collaboration, highlighting that the MyTravelKaki platform is designed to empower travel businesses with advanced digital tools while enhancing the overall user experience for travellers. He added that this partnership will accelerate the development of a comprehensive and user-friendly ecosystem that connects travellers directly with MATTA members.
Under the MOU, MATTA will provide industry insights and support to facilitate the development and adoption of the platform, while PMJ AI Sdn Bhd will lead the design, development, and operation of the digital infrastructure.
The collaboration is expected to play a key role in strengthening Malaysia’s tourism digital ecosystem, in line with ongoing efforts to future-proof the industry and enhance its global competitiveness.